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Personal identifiable information (PII) is the correct choice as it is subject to numerous compliance regulations across various jurisdictions globally. PII includes any data that can be used to identify an individual, such as names, addresses, social security numbers, and other identifiers. Because of the sensitivity associated with this type of information, it is heavily regulated under laws such as the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA) in the United States, and many other local privacy laws around the world.

These regulations typically require organizations to implement strict data protection measures, provide individuals with rights over their data, and hold entities accountable for any breaches. The global nature of the internet means that organizations storing or processing PII can be subject to regulations from multiple jurisdictions, further increasing the complexity of compliance.

In contrast, public information does not have the same level of regulatory scrutiny since it is generally accessible to anyone. Confidential information can vary in its regulatory oversight depending on the context in which it is held but does not have the same universal compliance framework as PII. General data lacks the specificity of PII and, therefore, does not face standardized compliance requirements.